Apple Design Part 2: Beyond Flat
Part 2 of 2: a video essay about Jony Ive and Apple’s current design language.
Watch part 1: https://youtu.be/jG2iaU-JVhI
Chapters
00:00 Introduction
01:19 Enter Ive
02:39 Dieter Rams
04:33 Unapologetically Plastic
06:56 iOS 7 – Flat
09:21 Yosemite to Big Sur – Neumorphic
11:11 Augmented Reality
12:25 Bye Bye Ive
Corrections
The year the Bauhaus school opened and the year the iPhone 5c released are incorrectly stated in the video. The correct years are marked with asterisks (*).
Sources
Leander Kahney – Jony Ive: The Genius Behind Apple’s Greatest Products
The Shape of Things to Come: How an industrial designer became Apple’s biggest product – https://www.newyorker.com/magazine/2015/02/23/shape-things-come
Gary Hustwit – Objectified
Dieter Rams – Wikipedia (December 2020)
Bauhaus – Wikipedia (December 2020)
Ulm School of Design – Wikipedia (December 2020)
Music
Dyalla – Help Me, OP-1
ELPHNT – Gently Onwards
Godmode – Wehrmut
Johnny Harris – Old Street Extended
Silent Partner – Lurking
Scott Buckley – A New Year – www.scottbuckley.com.au
Scott Buckley – Solecism – www.scottbuckley.com.au
Bleeping Demo by Kevin Macleod
Link: https://incompetech.filmmusic.io/song/7012-bleeping-demo
License: https://filmmusic.io/standard-license
Scott Buckley – Eclipse – www.scottbuckley.com.au
The Westerlies – Dover
Setup
Camera: Canon 60D w/ Magic Lantern
Lens: EF 28-135mm f/3.5-5.6 IS USM
Microphone: AmazonBasics Desktop Mini Condenser
Software: Final Cut Pro X, Motion 5, Pixelmator Pro, Logic Pro X
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Views : 346493
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