Steve Jobs introduces the Macintosh (1984)
Jobs stated during the Macintosh’s introduction « we expect Macintosh to become the third industry standard », after the Apple II and IBM PC.
Although outselling every other computer, it did not meet expectations during the first year, especially among business customers. Only about ten applications including MacWrite and MacPaint were widely available, although many non-Apple software developers participated in the introduction and Apple promised that 79 companies including Lotus, Digital Research, and Ashton-Tate were creating products for the new computer. After one year, it had less than one quarter of the software selection available compared to the IBM PC—including only one word processor, two databases, and one spreadsheet—although Apple had sold 280,000 Macintoshes compared to IBM’s first year sales of fewer than 100,000 PCs. Developers were required to learn how to write software that used the Macintosh’s graphic user interface.
The Macintosh is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral graphical user interface and mouse. This first model was later renamed to « Macintosh 128k » for uniqueness amongst a populous family of subsequently updated models which are also based on Apple’s same proprietary architecture. Since 1998, Apple has largely phased out the Macintosh name in favor of « Mac », though the product family has been nicknamed « Mac » or « the Mac » since the development of the first model.
The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the Commodore 64 for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses. Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade. In the 1990s, improvements in the rival Wintel platform, notably with the introduction of Windows 3.0, gradually took market share from the more expensive Macintosh systems. The performance advantage of 68000-based Macintosh systems was eroded by Intel’s Pentium, and in 1994 Apple was relegated to third place as Compaq became the top PC manufacturer. Even after a transition to the superior PowerPC-based Power Macintosh line in 1994, the falling prices of commodity PC components and the release of Windows 95 saw the Macintosh user base decline.
The Original 1984 Macintosh Introduction: the magic moment, when Steve Jobs unveils the Macintosh and releases it from its bag.
Music: « Chariots Of Fire » by Vangelis
Artist: Vangelis
SOURCE: https://www.youtube.com/watch?v=YShLWK9n2Sk
http://en.wikipedia.org/wiki/Macintosh
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