Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD)
Iconic 1984 Apple Computer Macintosh commercial conceived by Chiat/Day and directed by Ridley Scott was nationally aired on television only once – during the 3rd quarter of the 1984 Super Bowl football game.
Based on George Orwell’s novel, Nineteen Eighty-Four (authored in 1949) the spot provided the allegory of the new Apple Macintosh computer providing an inspirational creative spark that would free individuals from the overbearing control of « Big Brother » – presumably, IBM’s Personal computer.
Here’s my somewhat irreverent blog post about the ad, and the rise of Apple in terms of thinking differently, product design and control of the user experience: http://j.mp/Apple84
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