A noted analyst has offered up some interesting information about what Apple’s pricing strategy could be like for the upcoming iPhone 14 series and how it will affect the company’s overall average selling price (ASP). It appears it may only be the iPhone 14 Pro and iPhone 14 Pro Max that will witness price hikes.
According to the respected industry analyst, a combination of iPhone 14 Pro and iPhone 14 Pro Max price hikes along with “higher shipment proportion” will be sufficient to take the iPhone 14’s ASP to an incredible level of US$1,000-1,050. To put that into some context, he claims this would be 15% higher than the iPhone 13’s ASP (figure not mentioned but likely around US$900). Some data from Counterpoint Research actually helps show how incredible this rise is, as Apple’s overall ASP for its iPhone range (in this case presumably mostly units from the iPhone 12 and iPhone 13 ranges) was estimated at US$825 in Feb 2021.
Further perspective is offered by the research company’s average selling price for the whole smartphone market for YoY (2020-2021), which lands at US$322. By pricing the iPhone 14 Pro at possibly US$1,099 and the iPhone 14 Pro Max at US$1,199, as was stated by LeaksApplePro back in January, Apple’s iPhone ASP could end up being an astounding US$678-728 above the market average, leaving other smartphone OEMs to scrap over the narrow profit margins to be had in the budget sector. But this high ASP is less of a surprise when you consider a 1 TB variant of the iPhone 14 Pro Max could cost US$1,699 with any rumored 2 TB model costing around US$2,000.
#iPhone14 #iphone14price #iPhone
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